Published September 29, 2016
Cultivate Your Audience With Content Marketing
Content marketing is a practice that has been around for a long while, but called different things, like “branded content” and “inbound marketing.” In more recent years, the efforts of communication professionals have coalesced around the term as a method to reach customers like never before. The goal is to create a conversation between brand and customer that sparks loyalty, trust, and long-term engagement that can be measured.
Content marketers use many methods to deliver content to their audience, such as email newsletters, websites, blogs, webinars, eBooks, white papers, info-graphics, podcasts, slide presentations, and videos.
How can content marketing help you? It can reach customers in ways that advertisements cannot. Capture the attention of your customers in a saturated media landscape. Engender deep brand loyalties, and connect with customers on trusted social networks, where they can share their experiences and opinions.
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