Social Sharing:

Published September 29, 2016

Cultivate Your Audience With Content Marketing

Content marketing is a practice that has been around for a long while, but called different things, like “branded content” and “inbound marketing.” In more recent years, the efforts of communication professionals have coalesced around the term as a method to reach customers like never before. The goal is to create a conversation between brand and customer that sparks loyalty, trust, and long-term engagement that can be measured.

Content marketers use many methods to deliver content to their audience, such as email newsletters, websites, blogs, webinars, eBooks, white papers, info-graphics, podcasts, slide presentations, and videos.

How can content marketing help you? It can reach customers in ways that advertisements cannot. Capture the attention of your customers in a saturated media landscape. Engender deep brand loyalties, and connect with customers on trusted social networks, where they can share their experiences and opinions.

UX thoughts to inspire you to do something differently in your design work.

UX Thought of the Day

Delivered right to
your inbox.

UIE values your privacy.
We will never sell your e-mail address.