Social Sharing:

Published February 20, 2018

Infusing Design Culture With Storytelling

As designers we observe users interacting with our designs in a way we think we can improve and then set out to improve it. Over time, we learn how changing pixels, text, images, and controls can change how a user behaves.

Knowing how to change behaviors is one thing. Knowing which behaviors to change is another.

Storytelling is ideal for communicating to a team the behaviors we want to design for. The user experience toolbox already provides us with some techniques that make storytelling easy: scenarios and journey maps.

Scenarios give us the motivation behind the users’ interactions and they connect the touchpoints of their journey. Journey maps show how a user interacts with a design over time and can highlight highs and lows of a design interaction. Aspirational journeys show what a team aims to create. They imagine behaviours they want to see from their design revision and put those on the map next to the current journey.

A story becomes the guiding force behind the individual design decisions. Fitting the design to a story brings the team’s discourse to a higher level, giving more power to build great experiences.

UX thoughts to inspire you to do something differently in your design work.

UX Thought of the Day

Delivered right to
your inbox.

UIE values your privacy.
We will never sell your e-mail address.