Published November 16, 2017
The Designer’s Case for Data
A designer is probably not the data collector (or the decision maker), but she will undoubtedly rely on it. If the designer is in an organization or on a project team where data collection isn’t valued or traditionally acquired, they can and should make a case for it.
Data allows for confident decisions instead of good guesses. With data, designers don’t need to assume how a user would react because they’ll know. Data acquaints the designers with the users, establishing valuable familiarity. And, when the designer needs to promote her concept, data helps to persuade stakeholders. The recommendation isn’t based on intuition or preference; it’s an objective assessment that channels the user’s experience. For those around the table, data is a great equalizer and leaves a seat open for the user.
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