Published October 20, 2016
User Onboarding For Behavior Change
When done successfully, user onboarding can seamlessly carry customers through the user lifecycle, from the moment of acquisition to activation and retention. Samuel Hulick tells us that he looks at onboarding as an opportunity to imbue features with a natural interface, a welcoming tone, and ease in use that conveys a greater life experience to the user, beyond the product.
Onboarding for behavior change carries signature elements, such as a non-intrusive, human element to the experience. It supplies an immersive introduction to customers, with helpful content seeded through the product from the beginning, so that users are never interrupted in their experience or overwhelmed by excessive information and needy tool tasks.
Successful onboarding utilizes principles based on solid research into theories such as loss aversion and endowed progress effect. Loss aversion is a theory that people would rather not lose something they already have than gain something new. Endowed progress is an approach that welcomes users to an experience with the perception that they’ve already made progress in it. That feeling of having made progress encourages users to complete tasks. LinkedIn is a perfect example of endowed progress in the way that it leads users effortlessly to complete their profiles.
Previous UX Thoughts of the Day:
Focus on outcomes rather than features.
What to do when ideas run dry.
4 tips for developing journey maps.
3 things to test when conversion is low.
UX thoughts to inspire you to do something differently in your design work.
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