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Published January 16, 2018

Every Word is an Opportunity

If you have your audience’s attention, you better use it to achieve your goals. Whether you’re writing an email, help documentation, or a webinar, what you write is an opportunity to market your unique differentiator and prove it over and over again. It’s all marketing, and we’re all content marketers.

If your content is strictly functional and just comprehensible, as most sadly is, then it’s time to aim high so that your content is not just enjoyable, interesting, or funny, but motivational and moves a user to act. Get there with powerful visuals, headings that make an impact, and short, easy to digest paragraphs.

The goal is to hook your audience early and keep them interested. As they scroll down the page, each new headline, paragraph break, and media is an opportunity to keep them or lose them.

UX thoughts to inspire you to do something differently in your design work.

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